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People Of The First Drop
PEOPLE01 FEB 20267 MIN

People Of The First Drop

Twelve people who bought Drop 001 in the first hour, photographed six weeks later.

We asked everyone the same question: what were you doing when you bought it?

Answers ranged from "in a lecture" to "in the back of a cab going somewhere I shouldn't have been going".

None of them described themselves as into fashion. All of them had opinions about fabric weight.

WORDS & IMAGES / LUCID RUSH STUDIO
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